While Coca-Cola isn’t the best drink for you from a health perspective, its distribution network is being used for healthier purposes. The documentary film The Cola Road describes how non-profits are using the Coca-Cola distribution network to make it easier for remote villages to obtain needed rehydration medicines (and no, the tasty beverage doesn’t count) (H/T Scientific American).
Dean Kamen has also turned to Coke for help getting his products to those who could most benefit from it. In this case, it’s his water purification system, the Slingshot. He explained the specifics back in 2008 on The Colbert Report. Last fall he partnered with Coca-Cola (and others) to produce the Slingshots at scale and test the machines in rural health centers in Latin America throughout 2013. Given Kamen’s past work with Coca-Cola (his company helped develop the Freestyle soda machine) this partnership is not surprising. Coke is committed to replenishing 100 percent of the water it uses in producing its beverages by 2020, and having purification machines like the Slingshot available should make that goal easier to achieve.
Next time you’re thinking about innovation, hopefully the example of Coca-Cola can remind you that getting the product to market is at least as important as developing it in the first place. Maybe if Coca-Cola had need for Kamen’s Segway scooter, they’d be a bit more commonplace than they are.