I’d have said something about this by Friday, when Creation, the film adaptation of Annie’s Box, a story of how Charles Darwin struggled with the death of his daughter, his faith, and his work, will premiere in the U.S. (limited release, check your local theater listings). However, the star of the film, Paul Bettany, appeared on The Tonight Show with Conan O’Brien last night, and made no mention of the film. O’Brien certainly has much on his mind, but it wouldn’t have taken much for Bettany to make a mention of it. Clearly there’s not much of a promotions budget attached to the film.
Granted, Bettany is also appearing in another film being released on Friday. But that film, Legion, has at least taken out commercials and ad space. If you didn’t see Jennifer Connelly’s appearance on The Late Show last week, you might have no idea about Creation, or that it was coming out on Friday. It is opening in all of five cities, so distributor Newmarket Films may just be trying to get their money back on the cheap. According to them, the following theaters will be screening the film (most in the Landmark theater chain):
- Landmark’s Sunshine Cinema, 143 EAST HOUSTON STREET NEW YORK, NY
- Landmark LA 10850 WEST PICO BLVD, LOS ANGELES, CA
- Regal’s Westpark 8 3735 ALTON PARKWAY, IRVINE, CA
- Landmark’s Kendall Square ONE KENDALL SQUARE BLDG., Suite 1900, CAMBRIDGE, MA
- Landmark’s E Street Cinema 555 11TH STREET NW, WASHINGTON, DC
- Landmark’s Embarcadero 1 EMBARCADERO CENTER, PROMENADE LEVEL, SAN FRANCISCO, CA
- Landmark’s Shattuck 2230 SHATTUCK AVE. BERKELEY, CA 94704
I don’t know if there’s a plan to roll the film out to other cities, so if you’re inclined to see this in a theater, your options may be very limited.
